Cue the Daily Mail stereotypes of career-driven women too selfish and picky to settle down and have kids. Gentlemen, blyth swingers well-paid, well-behaved dating stereotypes willing to take initiative at all times. But, the study concludes that, over time, a partner's income is becoming less and less important for both men demonstrating that Brits are generally becoming more and more dating stereotypes to dating people with a different financial and educational background. In Date-onomicsJon Birger posits that a new gender imbalance is set to affect who we settle down with.
There are endless pieces on the theme, but few identify just how many people are unable to find partners. The study also argues that since Tinder was introduced the "psychological costs" of messaging has declined for men — they simply care less. So far, so in line with the pop theories.